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BARC India to Start Reporting Viewership from Free & Pay Platforms
This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.
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The Technology – Content Nexus
As the New Year begins, consumer electronic fans from across the world gear up for the Consumer Electronic Show (CES) in Las Vegas, Nevada. This behemoth of a convention ho...
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A Complete Network, Almost
Has the time come for Indian Television to move into genre specific channels? On a visit to Canada, I discovered that there were pay channels dedicated to Westerns and war ...
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